Privacy notice
Last updated: 12 November 2026
This notice explains how AIQ collects, uses and protects personal information: on our website, on our learning platforms, and when we work with schools, teachers and education professionals. We’ve tried to keep it short and clear. If anything is unclear, please contact us.
1. Who we are
AIQ is the trading name of AI Quintessential Limited, a company registered in England and Wales (company number 12930362). Our registered office is Regus Digital World, 1 Lowry Plaza, The Quays, Salford, Manchester, M50 3UB.
We are registered with the UK Information Commissioner's Office (ICO), registration number ZB027203.
For anything about your personal information, email privacy@aiquintessential.co.uk, or write to us at the address above.
2. What this notice covers
This notice applies when you:
visit our website
use our learning platforms
contact us, or we contact you about our courses and workshops
buy or attend one of our teacher workshops
study one of our courses through your school
take part in our interview series
meet us at an event, or fill in one of our feedback forms
It doesn't cover other websites we link to, which have their own privacy notices.
3. Courses provided through a school
When a school uses our courses, the school decides who has an account and how its students' and staff's information is used, and we handle that information only on the school's instructions. In data protection terms, the school is the "controller" and we are its "processor".
If you're a student, or a parent of a student, please read your school's privacy notice and contact the school first, and we'll help the school reply.
For everything else in this notice (our website, enquiries, workshops, events and the interview series), AIQ decides how information is used and is responsible for it.
4. Students and children
Many of our courses are used by school-age students. We take particular care with their information.
Students get accounts only through their school. We don't sell directly to children, and children can't sign up on their own.
We collect only what's needed to run the course: usually the student's name, school email address or username, school, class or grade, and their progress, quiz results and work on the course.
We don't use students' information for marketing, and we don't sell it or share it for advertising.
Our courses don't give students direct access to AI chatbots or similar tools, so students' work isn't sent to AI services through our platforms.
We don't make automated decisions about students that have legal or similarly significant effects on them.
When the school's contract ends, we delete or return students' information as the school instructs, and within 90 days at most.
5. What we collect
UK data protection law requires a "lawful basis" for each use of personal information. Here's what we collect and why, grouped by how you deal with us.
Visiting our website. If you accept analytics cookies, we collect the pages you visit, your approximate location, your device and browser, and how you found us. We use it to understand how the site is used and improve it. Lawful basis: consent, given through our cookie banner.
Contacting us, or working with us. If you get in touch, or work with us as a school, partner, supplier or contractor, we collect your name, contact details, organisation and role, and our correspondence. We use it to reply, to provide and manage our services, and to tell education organisations about relevant courses and workshops. Lawful basis: contract where we work together, and legitimate interests otherwise (answering enquiries and offering relevant services to schools).
Our courses and workshops. If you take part in a course or workshop, we collect your name, email, organisation, role, and your attendance, progress and results, so we can run it and issue certificates. If you buy one yourself, we also keep a record of your order; payments are handled by PayPal, and we don't store card or bank details. Lawful basis: contract, and legal obligation for financial and other records the law requires. Students take our courses through their school.
Interviews, events and feedback. If you take part in our interview series, we collect the details in your consent form, your photo, and the interview recording and transcript, so we can publish the interview as the form describes. If you fill in a feedback form or meet us at an event, we collect your details and feedback to follow up and improve what we do. Lawful basis: legitimate interests, relying on the permission you give in the consent form, or consent where a form says so.
We don't collect "special category" information (such as health, ethnicity, religion or biometric data) on purpose. If you tell us something like this, for example about accessibility needs for a workshop, we use it only to help you, and only with your agreement.
6. Where we get information from
Mostly from you. We also receive information from:
your school or employer, when it signs you up for a course or workshop
public professional sources, such as an organisation's website or LinkedIn, when we contact schools and education leaders about our services
our partners, when we deliver a programme together, for example for a university or education authority
PayPal, which confirms your payment
7. Who we share it with
We don't sell personal information. We share it only with:
Service providers who work for us ("processors"). They may use the information only to provide their service to us, under contract:
Framer: our website and its contact form
Google Analytics: website statistics, only with your consent
Synergy Learning: hosting our Moodle platform
LearnDash Cloud (Liquid Web / Nexcess): hosting our LearnDash platform
Microsoft 365: email, Teams, online forms and file storage
Vimeo: our course videos
Anthropic (Claude): an AI assistant we use for our own internal documents and meeting notes
Organisations that decide for themselves how they use the information ("independent controllers"):
PayPal, to process payments
the body that accredits our CPD workshops, if attendee details are needed to certify a workshop
your school or employer, which can see your progress and results on courses or workshops it arranged for you
partners we deliver a programme with, only as that programme needs
professional advisers (such as accountants and lawyers), and authorities where the law requires it
Published content. If you take part in our interview series, what you agreed to have published will appear publicly, on our website, LinkedIn and other social media, and in our newsletters and marketing materials, as described in the consent form.
8. Transfers outside the UK
Our team, some of our service providers and many of our clients are outside the UK, including in the European Union, the United States and the Middle East. So your information may be accessed from or stored in other countries.
When it leaves the UK, we protect it by:
using countries the UK government recognises as having adequate protection (such as EU countries), or
using the UK's approved contract terms (the International Data Transfer Agreement or the UK Addendum to the EU standard clauses), or the UK-US Data Bridge, with suitable safeguards.
Contact us for more detail about the safeguards that apply.
9. How long we keep it
We keep information only as long as we need it:
Enquiries that don't lead to work: 2 years after our last contact
Client, partner and supplier records, workshop certificates and financial records: 6 years, as UK tax law requires and so certificates can be verified
Students' accounts and course records: for the length of the school's contract, then deleted or returned within 90 days, as the school instructs
Interview series: consent forms and published content indefinitely; recordings until we've finished using them
Website statistics: 14 months
10. Your rights
Under UK data protection law, you have the right to:
access the personal information we hold about you, and get a copy
correct it if it's wrong or incomplete
delete it, in some circumstances
restrict how we use it, in some circumstances
object to how we use it where we rely on legitimate interests, and always to direct marketing
move information you've given us to another organisation (data portability), in some circumstances
withdraw your consent at any time, where we rely on consent. This doesn't affect what we did before you withdrew.
To use any of these rights, contact us to let us know. We may need to confirm who you are first. If we hold your information for your school, we'll pass your request to the school and help it reply.
11. Cookies
Our website uses cookies. Essential cookies make the site work. Analytics cookies (Google Analytics) help us understand how the site is used, and we only set them if you agree, through the banner on your first visit. You can change your choice at any time using the cookie settings link at the bottom of every page.
Our learning platforms use essential cookies to keep you signed in. Some course pages show videos from YouTube or Vimeo, which may set their own cookies when you play them.
12. Contact us
Email: privacy@aiquintessential.co.uk
Post: AI Quintessential Limited, Regus Digital World, 1 Lowry Plaza, The Quays, Salford, Manchester, M50 3UB
If you're unhappy with how we've handled your information, please tell us first so we can put it right. You also have the right to complain to the Information Commissioner's Office: ico.org.uk/make-a-complaint, or 0303 123 1113.
13. Changes to this notice
We'll update this notice when how we use personal information changes. The date at the top shows when it last changed. If a change is significant, we'll tell you directly where we can.